Guangzhou Nature Household Goods Co., Ltd, Nature for short, is located in Guangzhou, one of the starting points of the Maritime Silk Road and the historical and cultural city known as the “Millennium Business Capital”, only 15 minutes from Guangzhou New Baiyun International Airport. It is a large-scale industrial and trade enterprise integrating research, development, production, sales and service of high-end granite sink products.
Since its establishment in 2000, Nature has always followed the corporate culture concept of "management is the foundation, innovation is the blood, quality is the life, service is the guarantee". Step by step, Nature has created one new miracle after another. Nature people has created an extraordinary social value with the pioneering spirit of selflessness, fearlessness, excellence and endlessness.
In 2006, Nature Company took the lead in the
successful development of granite sinks, which was the pioneer and inventor of granite
sinks. The outstanding quality and innovative features of the Nature granite
sink products are the industry leaders in granite sinks. Nature has a number of
core technologies for the production of granite sinks, ensuring that the granite
sinks are rock-solid and non-discoloring.
The success of Nature 's research and
development of granite sinks is the birth of a new era. The invigorating shape
of the granite sink is delicate and soft, and the texture and color of natural
features are rich and vivid. Injecting new vitality into the market situation
in which the kitchen is dominated by stainless steel sinks.
After more than ten years of hard work and
exploration, the company's marketing network has spread all over the country's
major cities - currently has more than 300 " Nature " brand stores
authorized by Nature, and domestic sales Online omni-channel B2C, B2B business
and foreign trade B2B business go hand in hand. Tmall, Jingdong, 1688, Amazon,
EBAY, Alibaba and other stores are both the company's sales platform and the
output port of the Nature brand. In addition, Nature has established strategic
partnerships with many well-known domestic kitchen and bathroom brands to
provide foundry services. At present, the company's factory in Guangzhou has a
production area of over 10,000 square meters. It produces
200,000 sets of granite sinks and 85 employees, of which 30% are technicians.
Nature has CE, US FDA and UCPC certification,
and international quality management system ISO9001 certification.
In 2017, Nature raised funds of 200 million yuan
to invest in the establishment of the Nature Industrial Park in Binjiang New
District, Xiaochi Town, Huangmei County, Huanggang City, Hubei Province. The
industrial park covers an area of 100 mu and the building area is 46,000 square meters. The
first phase of the project has a construction area of 22,000 square meters and was completed and put into
operation in October 2018. The industrial park has complete functions inside,
and is equipped with corporate culture and product exhibition hall, product
research and development center, reception hall, administrative office
building, workshop visit VIP passage, staff recreation room, dormitory building
and so on. In the future, the industrial park will not only become an important
high-end kitchen and bathroom product research and development production base
of the company, but also bring together world-renowned brand agents,
distributors, material suppliers and technical experts to export more
first-class products and services.
As a pioneer and inventor of granite sink
products, as an international company, Nature has spared no effort in technical
discussions at home and abroad, industry knowledge popularization, marketing,
and supply chain maintenance management throughout the industry. Our mission is
to strive to make granite sink products into thousands of homes and create a
healthy and happy quality of life for people.
Adhering to the enterprise spirit of “l(fā)etting employees find a sense of belonging and fulfilling their responsibilities for the society”, Nature implements a human resource management policy that only uses its talents and makes the best use of its resources. It constantly creates conditions and provides employees with a platform to display their talents. While creating customer value, creating shareholder and employee value and social value, we are striving for the development of group, international and modernization with full enthusiasm and professional attitude!
